EA Sports Active!

EA Sports has delivered a game that seems to promise huge results in sports and fitness. After reading the review and video review from ign.com, I found myself wanting to try this game out myself. Unfortunately I dont have a Wii, so thats out of the question. This game is similar to Wii Fit. You start off by creating your own profile and fill out a daily journal that calculated your daily amount of food and exercise. The fitness program can even last for 30 days. Talk about consistency! Based on the videos, it was pretty cool how players interacted with the controllers, resistant band and leg strap that detects your body movements that corresponds with your avatar.

Now, a few things to point out about this game:
1. The game includes a real-life certified personal trainer, Bob Greene.
2. The game does not offer much information about Bob Greene.
3. The game's clearly targeted audience is women.

It was intriguing that the review itself pointed out that this game mainly targets women. The video demos on the website only showed one man interacting with the game. Although the game has a male personal trainer who certified the 30 day program in the game, the videos never show a male avatar, only female avatars. Again, it further indicates the game is targeted for women and will not appeal to the male audience. As I watched the videos, I took mental note that only a white and asian women appeared to interact with the game. There were no african-american or hispanic women playing the game. The game itself didnt show avatars of different race either. Only white female avatars. Keep in mind, it does have an option for male avatar.
Supposedly a sequel will be released soon, we'll see how different that one will be.